Friday 25 March 2011

Market Research

We created and handed out questionnaires to our target audience,
which is 15+ and asked relevant questions like how often they went to their local cinema, who with and a few about film noir. We discovered that the majority of people watch films 2-3 times a week, and usually it is with another person. We also found out that most people were not interested in and weren't very keen on watching a film noir genre film, and this is why we decided to change our conventions in our OTS to more modern.

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